👋 Hey Growth Enthusiasts!

July’s heating up—and so are the experiments.

This month, we’re tracking how AI is reshaping product teams (but taste still wins), why growth without psychology falls flat, and why real experiments matter more than just shipping.
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Also on our radar: bridging the design-to-dev gap, building for real impact, and a quiet power move you might be missing—priming.

Test boldly. Design thoughtfully. Build intentionally.

🔥 Top News: What We’re Watching (and Side-Eyeing)

A rapid-fire digest of the stories catching our eye—plus our take on what they really mean for product, growth, and the unstoppable march of AI.

🌱 What We’re Thinking About

​👨🏻‍💻 Why We Build Our Own Experimental Platform​ The standard tools weren’t working for us. So we built our own. Instead of settling with the status quo, we got to work and built our own experimentation platform. One that actually fits how modern teams build. Say hello to Oboe. It’s fast, flexible, and designed with developers in mind. No outdated interfaces and no rigid pricing. Just the stuff that makes experiments smarter and smoother. ​Read the full story on Niftic.com →​

💻 Behind The Build

​Growing Change, Sustainably​ How do you help the world’s largest social change platform grow with purpose? Start with user-centered design, run smart experiments with Oboe, and build for sustainable impact. From amplification to monetization to membership growth, here’s how we’re helping Change.org drive meaningful, measurable change at scale. ​Check out this case study on Niftic.com →

🍿 Design Snack: Discoverability Decoded 🔎

Ever landed on a page and instantly knew what to do next? That’s discoverability at work—the art of making actions and info feel obvious at a glance.

💡 Quick Tip:​
Use visual cues like icons, labels, and contrasting colors to spotlight opportunities. A button shouldn’t hide; it should invite.

🔍 Real-World Example:​
Notice how top apps place high-priority actions (e.g., "View All", "Buy Now", or "Subscribe") in vibrant colors with ample whitespace? That’s intentional. In one test, simply enlarging a button by 10% boosted clicks by 15%—no copy changes needed.

💭 Something to Think About:​
Where in your product might users hesitate because the next step isn’t instantly clear? Could a visual nudge bridge the gap?

👨🏻‍💻 Meet Chris Founding partner. Director of Engineering. Full-stack wizard. (Yes, he really does enjoy fixing bugs you swear “shouldn’t be happening.”) Chris thrives in the 0→1 zone—turning bold ideas into scalable software. He’s led builds for The North Face, Change.org, and co-founded Oboe, a playground for experiments that stick (or sometimes explode—in a good way). When not coding, he’s baking sourdough, optimizing spreadsheets for fun, or quietly fixing things before anyone notices they broke.

If it’s technical, he’s on it. If it’s broken, he’ll fix it. If it’s already great—he’ll make it better.

👋 See You Next Month!

Keep growing, keep experimenting, and we'll catch you next issue. Got feedback or funny gifs? Hit reply—we read every single one.

– David, Remy, & Chris @ Niftic

🧑🏻‍🎨 David Herzog ​Bio | LinkedIn​

👩🏼‍💼 Remy Lee ​Bio | LinkedIn​

👨🏻‍💻 Chris Fowles ​Bio | LinkedIn​

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